My Life--what am I missing here?

What is this MyLife link that I am receiving emails for?

http://www.mylife.com

The site wants $1.99 a month for a 1 year subscription so that I can find out who is Googling me or searching MyLife for my name?

Most people searching for people these days go to Facebook I think...and that's free.

Let's see what I can find out MyLife that isn't unadulterated advertising...

Well BusinessWire did highlight it as one of the fastest 100 growing Private companies...

http://bit.ly/h4keo

MyLife is a paid service---Twitter and Facebook are free and supported by advertising.

Marketing gurus say that Paid Services such as MyLife and LinkedIn (free, but with a premium membership available) are approaching the revenues of the advertising supported sites.

Facebook claims to have 300+ million subscribers---MyLife 67 million users on their database, but I don't know how many are paid. If I search their database in free mode, I can find all of my neighbors on there, including my 92 an 94 year old neighbors down the road, and I know they don't even own a computer. I guess MyLife can get these from the White Pages.

The bottom line--if you're looking to look up and old friend, I still think Facebook is the way to go---more and more of my High School Classmates are showing up there.